Pluralistic visual representation of older consumers. Towards a multidimensional market segmentation typology.

E.F. Loos; M. Suaokannas

Pluralistic visual representation of older consumers. Towards a multidimensional market segmentation typology.

E.F. Loos, M. Suaokannas

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Research output: Contribution to conference › Paper › Other research output

Original language	English
Publication status	Published - 2 May 2013
Event	Conference Proceedings International Conference on Communication, Media, Technology and Design. - Famagusta Duration: 2 May 2013 → 4 May 2013

Conference

Conference	Conference Proceedings International Conference on Communication, Media, Technology and Design.
City	Famagusta
Period	2/05/13 → 4/05/13

Bibliographical note

Conference Proceedings International Conference on Communication, Media, Technology and Design.

Cite this

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title = "Pluralistic visual representation of older consumers. Towards a multidimensional market segmentation typology.",

author = "E.F. Loos and M. Suaokannas",

note = "Conference Proceedings International Conference on Communication, Media, Technology and Design.; Conference Proceedings International Conference on Communication, Media, Technology and Design. ; Conference date: 02-05-2013 Through 04-05-2013",

year = "2013",

month = may,

day = "2",

language = "English",

}

TY - CONF

T1 - Pluralistic visual representation of older consumers. Towards a multidimensional market segmentation typology.

AU - Loos, E.F.

AU - Suaokannas, M.

N1 - Conference Proceedings International Conference on Communication, Media, Technology and Design.

PY - 2013/5/2

Y1 - 2013/5/2

M3 - Paper

T2 - Conference Proceedings International Conference on Communication, Media, Technology and Design.

Y2 - 2 May 2013 through 4 May 2013

ER -