Platform-based servitization and business model adaptation by established manufacturers

Jiamian Tian, Wim Coreynen, Paul Matthyssens, Lei Shen*

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review


Digitization is receiving a lot of interest in recent servitization research, but the use of platform-based Industry 4.0 technologies to boost product-service innovation (PSI) is less covered. This study aims to explore how companies successfully leverage platforms for servitization in an Industry 4.0 context. Building on theories of PSI, platform leverage and business model adaptation (BMA), we use longitudinal and interpretive research methods to conduct an exploratory study of the servitization pathways of four Chinese textile and apparel manufacturing companies. Results reveal companies’ roadmaps in undertaking digital and smart servitization strategies enabled by platform leveraging, and show the implementation approaches for related BMA. Further analysis identifies platform-based servitization destinations and pathway dynamics. This study constructs a theoretical basis and a typology for explaining platform-based servitization.

Original languageEnglish
Article number102222
Pages (from-to)1-21
Number of pages21
Early online date21 Jan 2021
Publication statusPublished - Dec 2022


  • Business model adaptation
  • Digitization
  • Platform leverage logics
  • Product-service innovation
  • Servitization
  • Smartization


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