Persuasive Gaming: From Theory Based Design to Validation and Back. An Introduction

Teresa de la Hera, Jeroen Jansz, Ruud Jacobs, Ben Schouten, Joost Raessens, Martijn Kors

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Abstract

This chapter offers a multifaceted reflection on persuasive gaming divided
into three pillars: persuasiveness, design, and validation. The first section
on persuasiveness is a critical review of previous and current persuasive
gaming theory and analysis. It argues that the contemporary gaming
landscape needs to expand theoretically and presents a multidimensional
persuasive approach as one way in which this can be done. The following
section on the design of persuasive games looks at research on design
principles, which are the defining characteristics of persuasive games.
The final section on validation discusses existing studies on the effects
of persuasive games and the case-based assessment of the impact of new
games.
Original languageEnglish
Title of host publicationPersuasive Gaming in Context
EditorsJeroen Jansz, Joost Raessens, Teresa de la Hera, Ben Schouten
Place of PublicationAmsterdam
PublisherAmsterdam University Press
Chapter1
Pages7-24
Number of pages18
ISBN (Print)9789463728805
DOIs
Publication statusPublished - 2021

Publication series

NameGames and Play
PublisherAUP

Keywords

  • procedural rhetoric
  • persuasive games
  • persuasive game design
  • persuasiveness
  • persuasive gaming effects

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