Personality matters: Balancing for personality types leads to better outcomes for crowd teams

Ioanna Lykourentzou, Angeliki Antoniou, Yannick Naudet, Steven P. Dow

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

When personalities clash, teams operate less effectively. Personality differences affect face-to-face collaboration and may lower trust in virtual teams. For relatively short-lived assignments, like those of online crowdsourcing, personality matching could provide a simple, scalable strategy for effective team formation. However, it is not clear how (or if) personality differences affect teamwork in this novel context where the workforce is more transient and diverse. This study examines how personality compatibility in crowd teams affects performance and individual perceptions. Using the DISC personality test, we composed 14 five-person teams (N=70) with either a harmonious coverage of personalities (balanced) or a surplus of leader-type personalities (imbalanced). Results show that balancing for personality leads to significantly better performance on a collaborative task. Balanced teams exhibited less conflict and their members reported higher levels of satisfaction and acceptance. This work demonstrates a simple personality matching strategy for forming more effective teams in crowdsourcing contexts.

Original languageEnglish
Title of host publicationProceedings of the 19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016
PublisherAssociation for Computing Machinery
Pages260-273
Number of pages14
ISBN (Electronic)9781450335928
DOIs
Publication statusPublished - 27 Feb 2016
Event19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016 - San Francisco, United States
Duration: 27 Feb 20162 Mar 2016

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW
Volume27

Conference

Conference19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016
Country/TerritoryUnited States
CitySan Francisco
Period27/02/162/03/16

Bibliographical note

Funding Information:
The authors recognize funding support from the Luxembourg National Research Fund (FNR) under INTER Mobility grant 8734708, and the National Science Foundation under IIS grants 1208382 and 1122206.

Publisher Copyright:
© 2016 ACM.

Funding

The authors recognize funding support from the Luxembourg National Research Fund (FNR) under INTER Mobility grant 8734708, and the National Science Foundation under IIS grants 1208382 and 1122206.

Keywords

  • Crowsourcing
  • Personality-based balancing
  • Team formation

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