Abstract
This paper discusses different ways independent production companies tackle the challenge to produce films they identify with, and the role innovation plays in their production practices. In the Netherlands, as elsewhere, there is an increasing demand for cultural endeavors to be financially self-supporting, following budget cuts in and cuts in cultural funding. With this in mind, it seems a matter of course that film producers make sure to generate more revenue by turning to more popular genres and performers, and by relying on proven concepts. It also seems a matter of course that they rely on innovative ways of production, distribution, and marketing to achieve their goals.
This paper focuses on the strategies and innovations two Dutch independent
production companies follow to survive in the industry and make films they value and identify with, based on interviews with several employees, both permanent and freelance, as well as the companies’ portfolios. Their repertoires on innovation focus on financing, co-production, marketing, and multi-platform and multimedia content. These repertoires include both opportunities for and hindrances to innovation. We conclude that innovation is not an intrinsically valued aspect of their work that informs various practices, but is related specifically to answering to budget and funding cuts.
This paper focuses on the strategies and innovations two Dutch independent
production companies follow to survive in the industry and make films they value and identify with, based on interviews with several employees, both permanent and freelance, as well as the companies’ portfolios. Their repertoires on innovation focus on financing, co-production, marketing, and multi-platform and multimedia content. These repertoires include both opportunities for and hindrances to innovation. We conclude that innovation is not an intrinsically valued aspect of their work that informs various practices, but is related specifically to answering to budget and funding cuts.
| Original language | English |
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| Title of host publication | International Association for Media and Communication Research (IAMCR) - Programme |
| Place of Publication | Québec |
| Publisher | International Association for Media and Communication Research (IAMCR) |
| Number of pages | 18 |
| Publication status | Published - 13 Jul 2015 |
| Event | Conference International Association for Media and Communication Research - Dublin Duration: 16 Jan 2014 → … |
Other
| Other | Conference International Association for Media and Communication Research |
|---|---|
| City | Dublin |
| Period | 16/01/14 → … |