On the Back of A Beer Coaster - Simple Esitmates for Costs and Revenues in Business Modelling

Christian Lehmann; Christina Bidmon

doi:10.5278/jbm.v9i3.2801

On the Back of A Beer Coaster - Simple Esitmates for Costs and Revenues in Business Modelling

Christian Lehmann
, Christina Bidmon

Hanover University of Applied Sciences

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

Validating the profit formula of a business idea is a difficult task for students and
entrepreneurs alike. With the “Business Coaster” we present a simple and playful
tool that helps students to get in touch with numbers and design the value capture
side of a business model

Original language	English
Pages (from-to)	8-16
Journal	Journal of Business Models
Volume	9
Issue number	3
DOIs	https://doi.org/10.5278/jbm.v9i3.2801
Publication status	Published - 2021

Keywords

Business model
financial planning
teaching entrepreneurship

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10.5278/jbm.v9i3.2801Licence: CC BY-NC-ND

v9n3-8-16Final published version, 604 KBLicence: CC BY-NC-ND

Cite this

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On the Back of A Beer Coaster - Simple Esitmates for Costs and Revenues in Business Modelling

Abstract

Keywords

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