Abstract
Mixed-mode surveys have been around since the late 1980s. In the past thirty years, major
changes in technology and society influenced and changed data collection and survey methodology. However, in those years, mixed-mode strategies remained part of the daily survey practice, although the type of mix implemented followed the changes in technology and data collection methods. In this paper, I summarize the state of the art in traditional mixed-mode surveys
and discuss implications for mixed device surveys.
changes in technology and society influenced and changed data collection and survey methodology. However, in those years, mixed-mode strategies remained part of the daily survey practice, although the type of mix implemented followed the changes in technology and data collection methods. In this paper, I summarize the state of the art in traditional mixed-mode surveys
and discuss implications for mixed device surveys.
| Original language | English |
|---|---|
| Pages (from-to) | 75-89 |
| Number of pages | 15 |
| Journal | Survey Research Methods |
| Volume | 12 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - Aug 2018 |
Keywords
- offline surveys
- online surveys
- equivalence
- multiple modes
- multiple devices
- mode selection effect
- mode measurement effect
- prevention
- adjustment