Managing Uncertainty in New Technology Marketing

D. Rössl, M. Fink, G.S. Kraus, S. Hänninen, A. Ainamo

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined/Unknown
Pages (from-to)	79-94
Number of pages	16
Journal	International Journal of Technological Intelligence and Planning
Volume	4
Issue number	1
Publication status	Published - 2008

Cite this

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title = "Managing Uncertainty in New Technology Marketing",

author = "D. R{\"o}ssl and M. Fink and G.S. Kraus and S. H{\"a}nninen and A. Ainamo",

year = "2008",

language = "Undefined/Unknown",

volume = "4",

pages = "79--94",

journal = "International Journal of Technological Intelligence and Planning",

issn = "1740-2832",

publisher = "Inderscience Enterprises Ltd.",

number = "1",

}

TY - JOUR

T1 - Managing Uncertainty in New Technology Marketing

AU - Rössl, D.

AU - Fink, M.

AU - Kraus, G.S.

AU - Hänninen, S.

AU - Ainamo, A.

PY - 2008

Y1 - 2008

M3 - Article

SN - 1740-2832

VL - 4

SP - 79

EP - 94

JO - International Journal of Technological Intelligence and Planning

JF - International Journal of Technological Intelligence and Planning

IS - 1

ER -