Levels of implicitness in magazine advertisements. An experimental study into the relationship between complexity and appreciation in magazine advertisements

M.J.P. van Mulken; R. van Enschot-van Dijk; H. Hoeken

Levels of implicitness in magazine advertisements. An experimental study into the relationship between complexity and appreciation in magazine advertisements

M.J.P. van Mulken, R. van Enschot-van Dijk, H. Hoeken

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	155-164
Number of pages	10
Journal	Information design journal + Document design
Volume	13
Issue number	2
Publication status	Published - 2005

Cite this

@article{e976b9fcd4ec4c69b750aff05ab908c7,

title = "Levels of implicitness in magazine advertisements. An experimental study into the relationship between complexity and appreciation in magazine advertisements",

author = "{van Mulken}, M.J.P. and {van Enschot-van Dijk}, R. and H. Hoeken",

year = "2005",

language = "English",

volume = "13",

pages = "155--164",

journal = "Information design journal + Document design",

issn = "1871-1138",

number = "2",

}

Levels of implicitness in magazine advertisements. An experimental study into the relationship between complexity and appreciation in magazine advertisements. / van Mulken, M.J.P.; van Enschot-van Dijk, R.; Hoeken, H.
In: Information design journal + Document design, Vol. 13, No. 2, 2005, p. 155-164.

Research output: Contribution to journal › Article › Academic › peer-review

TY - JOUR

T1 - Levels of implicitness in magazine advertisements. An experimental study into the relationship between complexity and appreciation in magazine advertisements

AU - van Mulken, M.J.P.

AU - van Enschot-van Dijk, R.

AU - Hoeken, H.

PY - 2005

Y1 - 2005

M3 - Article

SN - 1871-1138

VL - 13

SP - 155

EP - 164

JO - Information design journal + Document design

JF - Information design journal + Document design

IS - 2

ER -