Lecturing without an Expert: Word and Image in Educational “Ready-Made” lecture Sets

In this article, the rhetorical strategies in commercially produced slide sets with their corresponding reading are investigated. How did non-fictional lecture sets on other countries achieve trust and authority in the performance of a slide set, even when the lecturer could not claim to be an expert on the subject matter? A close reading of word and image in the lecture set 'Quer durch Holland' (Projektion für Alle, 1906) analyses how the elements in a lantern performance (word, image, lecturer, audience) create trustworthiness in the things said and seen.