Kundenbindung im Industriegütermarketing (Customer Retention in Industrial Marketing)

K.S. Muehlfeld, K. Backhaus, M. Koch

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Handbuch Kundenbindungsmanagement (Handbook of Customer Retention Management)
Editors	M. Bruhn, Chr. Homburg
Place of Publication	Wiesbaden
Publisher	Gabler
Pages	215-248
Number of pages	34
ISBN (Print)	978-3409422697
Publication status	Published - 2008

Cite this

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title = "Kundenbindung im Industrieg{\"u}termarketing (Customer Retention in Industrial Marketing)",

author = "K.S. Muehlfeld and K. Backhaus and M. Koch",

year = "2008",

language = "Undefined/Unknown",

isbn = "978-3409422697",

publisher = "Gabler",

pages = "215--248",

editor = "M. Bruhn and Chr. Homburg",

booktitle = "Handbuch Kundenbindungsmanagement (Handbook of Customer Retention Management)",

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TY - CHAP

T1 - Kundenbindung im Industriegütermarketing (Customer Retention in Industrial Marketing)

AU - Muehlfeld, K.S.

AU - Backhaus, K.

AU - Koch, M.

PY - 2008

Y1 - 2008

M3 - Chapter

SN - 978-3409422697

SP - 215

EP - 248

BT - Handbuch Kundenbindungsmanagement (Handbook of Customer Retention Management)

A2 - Bruhn, M.

A2 - Homburg, Chr.

PB - Gabler

CY - Wiesbaden

ER -