Kindness is contagious: Study into exploring engagement and adapting persuasive games for wellbeing

Intentional engagement in positive activities, such as practicing kindness, showing generosity or expressing gratitude, can help people increase their happiness levels and improve their wellbeing. In this paper we explore how a gamified digital behaviour change intervention can be adapted to encourage people of different personality types to engage in simple acts of kindness. Participants were assigned 5 daily activities for 7 days, and asked to complete as many as possible by the end of each day. Participants received different persuasive notifications every day to encourage them to complete a higher number of activities. We investigated how participation levels are influenced by different personality types, different persuasive message types and different categories of activities. Furthermore, we analysed the influence of the intervention on participant behaviour and the effect on behavioural intention, by comparing pre-intention and post-intention to perform different kinds of positive activities. The findings from this study have implications for future work on personalising persuasive interventions to improve wellbeing and prevent mental health problems.