Key factors in the internationalisation process of SMEs exporting business software as a service

Thomas Reuwer*, Slinger Jansen, Sjaak Brinkkemper

*Corresponding author for this work

    Research output: Contribution to journalArticleAcademicpeer-review

    Abstract

    Little is known about how SMEs export business software as a service. This article describes six case studies in which prevailing factors regarded as essential for the internationalisation process of software as a service are identified: generic software, a domestic market base, technical internationalisation and localisation, entrepreneurial management, personal customer contact, and usage of specific market selection criteria such as high IT penetration and maturity levels and psychical proximity. These factors and their interplay do not fit in the established theoretical models of internationalisation in the literature. A redefinition and refinement of internationalisation theories specific to software as a service are needed.

    Original languageEnglish
    Pages (from-to)140-162
    Number of pages23
    JournalInternational Journal of Business Information Systems
    Volume12
    Issue number2
    DOIs
    Publication statusPublished - 2013

    Keywords

    • Business information systems
    • Business software
    • Export
    • International entrepreneurship theory
    • Internationalisation process
    • Key factors
    • Network theory
    • Saas
    • Software as a service
    • Stage theory

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