Investigating the Datafied Society: Entrepreneurial Research as Approach

Humanities scholarship is essential in the present-day datafied society.
This contribution discusses the interdisciplinary research platform
Utrecht Data School (UDS) and its entrepreneurial research approach for
investigating the impact of datafication and algorithmization on culture
and society. This research approach is informed by close cooperation
with external partners, including (local) government organizations,
(public) media, companies, and NGOs and accelerates areas in which
traditional academic research in the humanities have often said to fall
short: societal engagement, knowledge transfer, and the application of
research findings. However, as reflected on in the conclusion, it is not
without its challenges.