Integrating Domain Knowledge Differences into Modeling User Clicks on Search Result Pages

S. Karanam, H. van Oostendorp

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Abstract

    Computational cognitive models developed so far do not
    incorporate any effect of individual differences in domain
    knowledge of users in predicting user clicks on search result
    pages. We address this problem using a cognitive model
    of information search which enables us to use two semantic
    spaces having low (general semantic space) and high (special
    semantic space) amount of medical and health related information
    to represent respectively the low and high knowledge
    of users in this domain. Simulations on six difficult
    information search tasks and subsequent matching with actual
    behavioural data from 48 users (divided into low and
    high domain knowledge groups based on a domain knowledge
    test) were conducted. Results showed that the efficacy
    of modeling user selections on search results (in terms of the
    number of matches between users and the model and the
    mean semantic similarity values of the matched search results)
    is higher with the special semantic space compared to
    the general semantic space for high domain knowledge participants
    while for low domain knowledge participants it is
    the other way around. Implications for support tools that
    can be built based on these models are discussed.
    Original languageEnglish
    Title of host publicationProceedings of the Second International Workshop on Search as Learning, co-located with the 39th International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR 2016)
    EditorsJacek Gwizdka, Preben Hansen, Claudia Hauff, Jiyin He, Noriko Kando
    PublisherCEUR WS
    Number of pages5
    Volume1647
    Publication statusPublished - 21 Jul 2016

    Keywords

    • Modeling
    • Information Search
    • Cognitive Factors
    • Prior Domain Knowledge

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