Implementing a Multinational Study of Questionnaire Design

This chapter explains the design of the multinational study of questionnaire design (MSQD) and the challenges faced when implementing the project across countries. It then elaborates on the sampling and online implementation of the questionnaire, as well as the questionnaire design experiments selected for the study. The aim of the MSQD was to conduct well‐cited question design experiments originally conducted in the United States and assess whether similar results would be observed decades later in the United States and in other countries. The chapter discusses challenges faced in the translation of experiments in which question wording plays a central role. The finding described in the chapter relates to the fact that the rise of online panels employing probability samples in recent years opened new avenues for researchers interested in small‐scale substantive or methodological research.