Humour in advertising: An associative processing model.

M. Strick, R.W. Holland, R.B. Van Baaren, A. Van Knippenberg, A. Dijksterhuis

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	32-69
Number of pages	38
Journal	European Review of Social Psychology
Volume	24
Publication status	Published - 2013

Cite this

@article{e89a4a5d5318469a8bf72cd71bb8abda,

title = "Humour in advertising: An associative processing model.",

author = "M. Strick and R.W. Holland and {Van Baaren}, R.B. and {Van Knippenberg}, A. and A. Dijksterhuis",

year = "2013",

language = "English",

volume = "24",

pages = "32--69",

journal = "European Review of Social Psychology",

issn = "1046-3283",

publisher = "Routledge",

}