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How Are Online Health Messages Processed? Using Eye Tracking to Predict Recall of Information in Younger and Older Adults

  • Nadine Bol*
  • , Julia C M Van Weert
  • , Eugène F. Loos
  • , Jennifer C. Romano Bergstrom
  • , Sifra Bolle
  • , Ellen M A Smets
  • *Corresponding author for this work
  • Academic Medical Center
  • The Amsterdam School of Communication Research ASCoR
  • Facebook Inc

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

Little research has focused on what precedes the processing of health messages to predict recall of information and whether age matters in this regard. To address this gap, this study investigates the relationship between attention and recall among younger (

Original languageEnglish
Pages (from-to)387-396
Number of pages10
JournalJournal of Health Communication
Volume21
Issue number4
DOIs
Publication statusPublished - 2 Apr 2016

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being

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