TY - CHAP
T1 - Health Campaigns: Multicultural
AU - Cox, Antoon
AU - Schoenmakers, Birgitte
PY - 2022/11/1
Y1 - 2022/11/1
N2 - Tailoring health campaigns to the needs of specific groups (e.g., based on gender, age, ethnicity, culture), and in particular the more vulnerable ones, can help mitigate health disparities. This may require adjusting the source, the message, and the communication channels that are used. Insights from the PEN-3 model and from behavioral science present valuable resources to draw on. A key element to enhance the effectiveness of health campaigns concerns co-construction with the target audience.
AB - Tailoring health campaigns to the needs of specific groups (e.g., based on gender, age, ethnicity, culture), and in particular the more vulnerable ones, can help mitigate health disparities. This may require adjusting the source, the message, and the communication channels that are used. Insights from the PEN-3 model and from behavioral science present valuable resources to draw on. A key element to enhance the effectiveness of health campaigns concerns co-construction with the target audience.
U2 - 10.1002/9781119678816.iehc0646
DO - 10.1002/9781119678816.iehc0646
M3 - Entry for encyclopedia/dictionary
SN - 9780470673959
T3 - Wiley Blackwell-ICA International Encyclopedias of Communication
BT - The International Encyclopedia of Health Communication
PB - Wiley-Blackwell
ER -