TY - JOUR
T1 - Grounding the “mirroring hypothesis”
T2 - Towards a general theory of organization design in New Product Development
AU - Querbes, Adrien
AU - Frenken, Koen
PY - 2018
Y1 - 2018
N2 - The similarity between product architecture and organization design has become known as the “mirroring hypothesis”. We present a theoretical model of new product development using the NK-model, in which we represent organization design with varying degrees of mirroring. The main result holds that perfectly mirroring organizations only perform well in designing products with many components and low complexity, while imperfectly mirroring organizations do better in designing product with few components and high complexity. Our theoretical model can inform future empirical research, which hitherto lacked a common representation framework for organization design.
AB - The similarity between product architecture and organization design has become known as the “mirroring hypothesis”. We present a theoretical model of new product development using the NK-model, in which we represent organization design with varying degrees of mirroring. The main result holds that perfectly mirroring organizations only perform well in designing products with many components and low complexity, while imperfectly mirroring organizations do better in designing product with few components and high complexity. Our theoretical model can inform future empirical research, which hitherto lacked a common representation framework for organization design.
KW - New Product Development (NPD)
KW - NK-model
KW - Organizational architecture
KW - Product architecture
KW - Social network
UR - http://www.scopus.com/inward/record.url?scp=85040253693&partnerID=8YFLogxK
U2 - 10.1016/j.jengtecman.2018.01.001
DO - 10.1016/j.jengtecman.2018.01.001
M3 - Article
AN - SCOPUS:85040253693
SN - 0923-4748
VL - 47
SP - 81
EP - 95
JO - Journal of Engineering and Technology Management - JET-M
JF - Journal of Engineering and Technology Management - JET-M
ER -