Green marketing for hydropower

J. Markard*, B. Truffer, C. Bratrich

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review


The current green electricity markets in Europe was analyzed and the conditions for hydropower to be positioned successfully as an environmentally preferable product were identified. With on-going market liberalization, green electricity markets are developing throughout Europe and create an opportunity to market environmentally sound electricity as a high quality product. Green power offerings are expected to become more and more convenient and to have a competitive price while covering the entirety of customers' electricity demand. Because of its low costs and its high availability, hydropower is very well suited for integration into green electricity products.

Original languageEnglish
Pages (from-to)81-86
Number of pages6
JournalInternational Journal on Hydropower and Dams
Issue number1
Publication statusPublished - 1 Jan 2001


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