Green Apartments in Nanjing China: Do Developers and Planners Understand the Valuation by Residents?

The Chinese government promotes green construction as part of the strategy to reduce energy consumption. In practice, green construction can be impeded because various stakeholders valuate green attributes in different ways. This paper uses the analytic hierarchy process to analyse the extent to which developers and planners understand the valuation of green apartment attributes by residents in Nanjing. Results show that buyers of green apartments rank green attributes lower than safety and accessibility, and rank healthy construction materials and comfort much higher than thermal isolation or reduced energy costs. Green developers tend to focus on aspects that define their margin, such as green attributes and locational benefits and overlook the social needs, which are not addressed in building codes and not under their control. They have better understanding of green residents' priorities with health issues; planners are more familiar with the social needs of residents and lack green marketing knowledge.