Getting Your Ad Banned to Bring the Message Home? - A Rhetorical Analysis of an Ad on the US National Debt

P.J. van den Hoven

doi:10.22329/il.v32i4.3588

Getting Your Ad Banned to Bring the Message Home? - A Rhetorical Analysis of an Ad on the US National Debt

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

A systematic rhetorical analysis may reveal elements of multimodal argumentative discourse that would otherwise remain hidden. In this article, we present simultaneously (both) the basics of the method we have developed to integrate theories about different modalities in one parallel processing framework for rhetorical analysis and the results of its application to an intriguing ad.

Original language	English
Pages (from-to)	381-402
Number of pages	21
Journal	Informal Logic
Volume	32
Issue number	4
DOIs	https://doi.org/10.22329/il.v32i4.3588
Publication status	Published - 20 Dec 2012

Keywords

analysis
argumentation
discourse
multimodal
rhetoric

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10.22329/il.v32i4.3588

3588-8428-2-PB[1]
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title = "Getting Your Ad Banned to Bring the Message Home? - A Rhetorical Analysis of an Ad on the US National Debt",

abstract = "A systematic rhetorical analysis may reveal elements of multimodal argumentative discourse that would otherwise remain hidden. In this article, we present simultaneously (both) the basics of the method we have developed to integrate theories about different modalities in one parallel processing framework for rhetorical analysis and the results of its application to an intriguing ad.",

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AB - A systematic rhetorical analysis may reveal elements of multimodal argumentative discourse that would otherwise remain hidden. In this article, we present simultaneously (both) the basics of the method we have developed to integrate theories about different modalities in one parallel processing framework for rhetorical analysis and the results of its application to an intriguing ad.

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KW - argumentation

KW - discourse

KW - multimodal

KW - rhetoric

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DO - 10.22329/il.v32i4.3588

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JO - Informal Logic

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Getting Your Ad Banned to Bring the Message Home? - A Rhetorical Analysis of an Ad on the US National Debt

Abstract

Keywords

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