| Original language | English |
|---|---|
| Title of host publication | 2nd International Conference on Strategic Innovative Marketing |
| Publication status | Published - 2014 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Gamification in Consumer Marketing - Future or Fallacy?
- Garm Lucassen
- , Slinger Jansen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review