Fixing the earth: whole-systems thinking in Silicon Valley’s environmental ideology

Today, American tech actors express optimistic ideas about how to fix the Earth and halt climate change. Such “green” initiatives have in common that they capture the world in systems and propose large systemic, and mostly technological, solutions. Because of their reliance on techno-fixes, representatives of Silicon Valley express an ideology of ecomodernism, which believes that human progress can be “decoupled” from environmental decline. In this article, I show how “whole-systems thinking” has become a key discursive element in today’s ecomodernist discourses. This discourse has developed from the 1960s onwards – inspired by cybernetic, ecological and computational theories – within the tech culture of California. This paper discusses three key periods in this development, highlighting key publications: the Whole Earth Catalog of the 1960s, the Limits to Growth report in 1972 and the cyberspace manifestoes of the mid 1990s. These periods are key to understand how techno-fixes became a popular answer to the climate crisis, eventually leading to a vision of the world as an ecosystem that can be easily controlled and manipulated, and of technological innovation as harmless and beneficial. I argue that “whole-systems” thinking offers a naive and misleading narrative about the development of the climate crisis, that offers a hopeful yet unrealistic perspective for a future threatened by climate change, built on a misconception of Earth as a datafied planet.