Abstract
We discuss our lessons from 8 years of teaching business model innovation to executives in our part-time MBA program. We inspect how the usage of 5 strategic foresight tools has supported students to innovate business models and discuss the advantages and disadvantages of using student-owned live cases.
| Original language | English |
|---|---|
| Pages (from-to) | 77-88 |
| Journal | Journal of Business Models |
| Volume | 7 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2019 |
| Externally published | Yes |
Keywords
- Strategic foresight
- business model innovation
- MBA teaching
- live cases
- cognitive bounds