Abstract
Using Netflix as a lens, this article identifies and unpacks three central interrelated myths – binge-watching, on-demand, and big data – surrounding global video-on-demand services. These myths are problematic because they make certain ideas about these services seem natural and self-evident, restricting our understanding of their role in culture and society. Moreover, these services provide little transparency and data access to evaluate their claims leading to a call for more media industry studies and empirical research. This article points to valuable avenues of inquiry, emerging from recent studies, that can serve as a source of inspiration for future research in this field.
| Original language | English |
|---|---|
| Journal | Critical Studies in Television |
| DOIs | |
| Publication status | E-pub ahead of print - 10 Nov 2024 |
Bibliographical note
Publisher Copyright:© The Author(s) 2024.
Funding
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by the Spinoza grant of the Dutch Research Council (NWO), awarded in 2021 to Jose van Dijck, Professor of Media and Digital Society at Utrecht University; SPI.2021.001.
| Funders | Funder number |
|---|---|
| Spinoza grant of the Dutch Research Council (NWO) | |
| Digital Society at Utrecht University | SPI.2021.001 |
Keywords
- empirical research
- innovative methods
- media industries
- myths
- Netflix
- video-on-demand
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