Entrepreneurial Marketing: Low application of means with high impact (Entrepreneurial Marketing: Geringer Mitteleinsatz mit hoher Wirkung)

D. Rössl, S. Kraus, R. Harms, M. Fink

Research output: Contribution to journal › Article › Academic › peer-review

Cite this

@article{0f18c91f420d453c9bb7791a692dad7b,

title = "Entrepreneurial Marketing: Low application of means with high impact (Entrepreneurial Marketing: Geringer Mitteleinsatz mit hoher Wirkung)",

author = "D. R{\"o}ssl and S. Kraus and R. Harms and M. Fink",

year = "2009",

language = "Undefined/Unknown",

volume = "26",

pages = "18--22",

journal = "Marketing Review St. Gallen",

issn = "1865-6544",

number = "1",

}