Dominance and competence face to face: Dissociations obtained with a reverse correlation approach

Manuel Oliveira*, Teresa Garcia-Marques, Ron Dotsch, Leonel Garcia-Marques

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

The article explores whether the traits representing the dimensions underlying the structure of facial and non-facial impressions are similarly mapped in the face space. Two studies examine whether the trustworthiness-by-dominance and the warmth-by-competence two-dimensional models overlap in face perception. In Study 1 (N = 200), we used a reverse-correlation task to obtain classification images (CIs) reflecting how each dimension is mapped onto a face. Results show that the similarity between CIs was higher between warmth and trustworthiness than between competence and dominance. In Study 2 (N = 31) the evaluations of each CI on each social dimension show a higher dissociation between dominance and competence than between trustworthiness and warmth. These results, obtained at both perceptual and judgment levels, suggest that there is only a partial correspondence between the two models that seems to be driven by the relationship that the competence and dominance dimensions establish with valence.

Original languageEnglish
Pages (from-to)888-902
Number of pages15
JournalEuropean Journal of Social Psychology
Volume49
Issue number5
DOIs
Publication statusPublished - 1 Aug 2019

Funding

This research had the support of Funda©cão para a Ciência e a Tecnologia (FCT) through the doctoral grant PD/BD/113471/2015 awarded to Manuel Oli-veira, and the strategic project UID/PSI/04810/2013 granted to the William James Center for Research. We thank Elizabeth Collins and Rui Costa-Lopes for their feedback during various stages of this project and Anneloes Kip and Márcia Oliveira for their comments on earlier drafts of this article.

Keywords

  • competence
  • dominance
  • face perception
  • person perception
  • reverse correlation

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