Does Web Design Matter? Examining Older Adults’ Attention to Cognitive and Affective Illustrations on Cancer-Related Websites through Eye Tracking

N Bol, J.C.R. Bergstrom, E.M.A. Smets, Eugène Loos, J. Strohl, J.C.M. van Weert

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Abstract

This study examines how adults pay attention to cognitive and affective illustrations on a cancer-related webpage and explores age-related differences in the attention to these cognitive and affective webpages. Results of an eye-tracking experiment (n = 20) showed that adults spent more time attending to the illustrations on the cognitive webpage than the illustrations on the affective webpage. Furthermore, older adults spent about 65% less time fixating the webpages than younger adults. Whereas older adults had less attention for illustrations on the cognitive webpage then younger adults, they spent equal time viewing the illustrations on the affective webpage as younger adults.
Original languageEnglish
Title of host publicationUniversal Access in Human-Computer Interaction. Aging and Assistive Environments
Subtitle of host publication8th International Conference, UAHCI 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014, Proceedings
EditorsConstantine Stephanidis, Margherita Antona
Place of PublicationBerlin
PublisherSpringer
Pages15-23
Number of pages9
Volume3
ISBN (Electronic)978-3-319-07446-7
ISBN (Print)978-3-319-07445-0
DOIs
Publication statusPublished - 2014

Publication series

NameLecture Notes in Computer Science
Volume8515
ISSN (Print)0302-9743
NameInformation Systems and Applications, incl. Internet/Web, and HCI

Keywords

  • eye tracking
  • aging
  • attention
  • fixation duration
  • cancer-related information
  • cognitive and affective illustrations
  • e-health

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