Does terroir size matter? Protected geographical areas and prices of European hams

Gero Laurenz Höhn, Martijn Huysmans*, Christophe Crombez

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

The boundaries of geographical indication (GI) areas represent the core of GI specifications. Theory suggests that smaller areas result in higher prices due to quantity restrictions and higher quality. However, empirical evidence on the importance of GI areas for using places as brands is scarce. Our regressions using newly coded data of GI areas in km2 of 22 hams provide direct empirical evidence that larger areas are associated with lower prices. Subsample regressions suggest that areas affect prices through both quantity and (perceived) quality. Thus, our findings indicate that GI areas are a non-negligible factor in establishing collective regional brands.

Original languageEnglish
Number of pages14
JournalRegional Studies
Early online date17 Apr 2023
DOIs
Publication statusE-pub ahead of print - 17 Apr 2023

Keywords

  • European Union
  • geographical indications
  • hedonic price analysis
  • Protected Designation of Origin (PDO)
  • Protected Geographical Indication (PGI)
  • regional brands

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