Do You Have Two Minutes to Talk about Your Data?: Willingness to Participate and Nonparticipation Bias in Facebook Data Donation

F Keusch; PK Pankowska; A Cernat; RL Bach

doi:10.1177/1525822X231225907

Do You Have Two Minutes to Talk about Your Data? Willingness to Participate and Nonparticipation Bias in Facebook Data Donation

F Keusch
, PK Pankowska
, A Cernat
, RL Bach

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

Data donation is a novel approach to collecting digital trace data, where users are asked to download their retrospective data from a platform and share them with the researchers. Little is known about the willingness to donate data and the potential bias that may arise from nonparticipation. We conducted a study among over 900 German Facebook users asking them to donate two data packages. While around 80% of participants were willing to donate their data, only around one-third of them successfully did so. Trust in researchers positively correlates with willingness and donation success, and trust in Facebook is negatively associated with donation success. The framing of the data donation request did not affect the outcomes. We find no difference in frequency of Facebook use between donors and non-donors.

Original language	English
Pages (from-to)	279-293
Number of pages	15
Journal	Field Methods
Volume	36
Issue number	4
Early online date	11 Jan 2024
DOIs	https://doi.org/10.1177/1525822X231225907
Publication status	Published - Nov 2024

Bibliographical note

Publisher Copyright:
© The Author(s) 2024.

Funding

The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by a postdoctoral fellowship from the Baden-Württemberg Stiftung and the German Science Foundation (DFG) [grant number 139943784, “Collaborative Research Center SFB 884 Political Economy of Reforms” (Project A8)].

Funders	Funder number
Baden-Württemberg Stiftung
Deutsche Forschungsgemeinschaft	139943784

Access to Document

10.1177/1525822X231225907Licence: CC BY-NC

keusch-et-al-2024-do-you-have-two-minutes-to-talk-about-your-data-willingness-to-participate-and-nonparticipation-biasFinal published version, 623 KBLicence: CC BY-NC

Cite this

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