Do Awareness Campaigns Reduce Financial Fraud?

Rasmus Ingemann Tuffveson Jensen*, Julie Gerlings, Joras Ferwerda

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review


Public and private organizations regularly run awareness campaigns to combat financial fraud. However, there is little empirical evidence as to whether such campaigns work. This paper considers a campaign by a systemically important Danish bank, targeting clients over 40 years of age with a mass message. We utilize the campaign as a quasi-experiment and consider a multitude of linear probability models, employing difference-in-differences and regression discontinuity designs. None of our models, though controlling for age, sex, relationship status, financial funds, urban residence, and education, find any evidence that the campaign had a significant effect. The results indicate that awareness campaigns relying on mass messaging, such as the one considered in our paper, have little effect in terms of reducing financial fraud.
Original languageEnglish
Pages (from-to)1
Number of pages36
JournalEuropean Journal of Criminal Policy and Research
Publication statusE-pub ahead of print - 11 Mar 2024


  • Awareness campaigns
  • Financial fraud
  • Fraud prevention
  • Impact evaluation


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