Abstract
The early modern commercial book market was the cradle of authorial branding. Authors and publishers increasingly explored the construction of authorial brands: a set of recurring and recognizable characteristics associated with authorial images. This chapter looks at branding in the context of the media landscape of the early modern Dutch Republic. Authorial branding developed over time in conjunction with new conceptions of the individual, technological innovations, and the changing role of – amongst others – patrons and publishers. Analyses of the branding of Jan Jansz. Starter (1593-1626) and Sara Maria van der Wilp (1716-1803) illustrate how the non-formalized, dynamic constellation of the literary f ield inspired various agents to create a range of (multifaceted) author brands on the spectrum ‘economic-symbolic’.
| Original language | English |
|---|---|
| Title of host publication | Branding Books Across the Ages |
| Subtitle of host publication | Strategies and Key Concepts in Literary Branding |
| Editors | Helleke van den Braber, Jeroen Dera, Jos Joosten, Maarten Steenmeijer |
| Place of Publication | Amsterdam |
| Publisher | Amsterdam University Press |
| Pages | 31-60 |
| ISBN (Electronic) | 9789048544400 |
| ISBN (Print) | 9789463723916 |
| Publication status | Published - 19 Apr 2021 |
Keywords
- early modern period
- Dutch literature
- authorship constructions
- Jan Jansz. Starter
- Sara Maria van der Wilp