COMPARING CONSUMERS' PRODUCT CARE in ACCESS and OWNERSHIP MODELS

Product-service systems are circular business models that can potentially extend product lifetimes and reduce resource consumption. However, consumer product care is crucial in these business models. We explore consumer product care of newly bought, second-hand, and accessed bicycles and washing machines through an online survey (n = 212). Our analysis shows lower consumer product care of accessed products compared to ownership. Three strategies could address this; design for care, design to reduce the need for care, contractual conditions to stimulate care or penalise the lack thereof.