Abstract
Information is key to the success of any recycling and recovery program, be it within a country, municipality, or a company. Information should be tailored to the barriers and needs of the specific audience to be effective. Hence, an information campaign needs to start with a careful analysis of the stakeholders targeted and may need to differentiate groups within the total population to increase the effectiveness of communication. An informational strategy may be more likely to succeed when stakeholders are actively engaged, if the program is maintained over a longer period of time, and provides feedback on the success of the program. While messaging is strongly dependent on the culture within a country, region, or municipality, factual information generally provides the best results.
| Original language | English |
|---|---|
| Title of host publication | Handbook of Recycling |
| Subtitle of host publication | State-Of-the-art for Practitioners, Analysts, and Scientists |
| Editors | Christina Meskers, Ernst Worrell, Markus A. Reuter |
| Publisher | Elsevier |
| Pages | 569-574 |
| Number of pages | 6 |
| Edition | 2nd |
| ISBN (Electronic) | 9780323855143 |
| ISBN (Print) | 9780323860130 |
| DOIs | |
| Publication status | Published - 2024 |
Bibliographical note
Publisher Copyright:© 2024 Elsevier Inc. All rights reserved.
Keywords
- Information
- Communication instruments
- Stakeholders
- Culture
