Chapter 37 - Information and communication

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review


Information is key to the success of any recycling and recovery program, be it within a country, municipality, or a company. Information should be tailored to the barriers and needs of the specific audience to be effective. Hence, an information campaign needs to start with a careful analysis of the stakeholders targeted and may need to differentiate groups within the total population to increase the effectiveness of communication. An informational strategy may be more likely to succeed when stakeholders are actively engaged, if the program is maintained over a longer period of time, and provides feedback on the success of the program. While messaging is strongly dependent on the culture within a country, region, or municipality, factual information generally provides the best results.
Original languageEnglish
Title of host publicationHandbook of Recycling
Subtitle of host publicationState-Of-the-art for Practitioners, Analysts, and Scientists
EditorsChristina Meskers, Ernst Worrell, Markus A. Reuter
Number of pages6
ISBN (Electronic)9780323855143
ISBN (Print)9780323860130
Publication statusPublished - 2024


  • Information
  • Communication instruments
  • Stakeholders
  • Culture


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