Car ownership motivations among undergraduate students in China, Indonesia, Japan, Lebanon, Netherlands, Taiwan, and USA

‘‘Peak car’’ and related discussions suggest that especially younger people (age
cohort until 30) have less desire to drive and purchase cars. This might though only be true
for a limited range of developed countries. This study aims to understand the role of
personal background and the country context influencing future car ownership decisions of
younger people in seven countries (China, Indonesia, Japan, Lebanon, Netherlands, Taiwan,
and USA). The main foci of this research are undergraduate students where it is
expected that their current attitudes and habits will influence their travel behavior after they
graduate and obtain a job. A web survey asked students about their attitudes towards car
and public transportation, social norms, their socio-demographic situations, current
mobility patterns and the intention to own a car after graduation. We conducted a
descriptive analysis as well as correlation analysis of the survey data focusing on
explaining intentions to own a car in the future. We find that there is a significant difference
between developing and developed countries; students in developed countries have
less desire to purchase cars. Expectations of others appears an important determinant of
purchase intentions whereas income and the symbolic affective meaning of the car are less
correlated with intentions.