Original language | Undefined/Unknown |
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Title of host publication | Int. J. of Electronic Customer Relationship Management |
Pages | 258-268 |
Number of pages | 11 |
Publication status | Published - 2009 |
Business/IT-Alignment for Customer Relationship Management: Framework and Case Studies
R.S. Batenburg, J.M. Versendaal
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review