Business alignment in the CRM Domain: Predicting CRM performance

R.S. Batenburg; J.M. Versendaal

Business alignment in the CRM Domain: Predicting CRM performance

R.S. Batenburg
, J.M. Versendaal

Dept of Information and Computing Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	Undefined/Unknown
Title of host publication	Proceedings of the 12th European Conference on Information Sytems
Editors	t leino, t saarinen, s klein
Place of Publication	Turku
Publisher	Turku School of economics and business Administration
Publication status	Published - 14 Jun 2004

Bibliographical note

12th European Conference on Information Sytems

Cite this

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title = "Business alignment in the CRM Domain: Predicting CRM performance",

author = "R.S. Batenburg and J.M. Versendaal",

note = "12th European Conference on Information Sytems",

year = "2004",

month = jun,

day = "14",

language = "Undefined/Unknown",

editor = "t leino and t saarinen and s klein",

booktitle = "Proceedings of the 12th European Conference on Information Sytems",

publisher = "Turku School of economics and business Administration",

}

Business alignment in the CRM Domain: Predicting CRM performance. / Batenburg, R.S.; Versendaal, J.M.
Proceedings of the 12th European Conference on Information Sytems. ed. / t leino; t saarinen; s klein. Turku: Turku School of economics and business Administration, 2004.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Business alignment in the CRM Domain: Predicting CRM performance

AU - Batenburg, R.S.

AU - Versendaal, J.M.

N1 - 12th European Conference on Information Sytems

PY - 2004/6/14

Y1 - 2004/6/14

M3 - Conference contribution

BT - Proceedings of the 12th European Conference on Information Sytems

A2 - leino, t

A2 - saarinen, t

A2 - klein, s

PB - Turku School of economics and business Administration

CY - Turku

ER -