Business alignment in the CRM Domain: Predicting CRM performance

R.S. Batenburg, J.M. Versendaal

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageUndefined/Unknown
Title of host publicationProceedings of the 12th European Conference on Information Sytems
Editorst leino, t saarinen, s klein
Place of PublicationTurku
PublisherTurku School of economics and business Administration
Publication statusPublished - 14 Jun 2004

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