| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Proceedings of the 12th European Conference on Information Sytems |
| Editors | t leino, t saarinen, s klein |
| Place of Publication | Turku |
| Publisher | Turku School of economics and business Administration |
| Publication status | Published - 14 Jun 2004 |
Business alignment in the CRM Domain: Predicting CRM performance
R.S. Batenburg, J.M. Versendaal
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review