Bridging the intention-behavior gap: Promoting implementation intentions through persuasive appeals

Keyphrases

• Persuasive Appeals 100%
• Implementation Intentions 100%
• Intention-behavior Gap 100%
• Specific Goals 33%
• Behavioral Response 33%
• Persuasive Strategies 33%
• Consumer Behaviour 33%
• Situational Cues 33%
• Mental Imagery 33%
• Explicit Instruction 33%
• Psychological Processes 33%
• Goal-directed Behavior 33%
• Positive Consequences 33%
• Actual Purchase Behavior 33%

Psychology

• Implementation Intention 100%
• Intention-Behavior Gap 100%
• Goal-Directed Behavior 33%
• Consumer Behavior 33%
• Mental Imagery 33%
• Situational Cue 33%