Benchmarking privacy policies in the mobile application ecosystem

Sharif Adel Kandil*, Micha van den Akker, Koen van Baarsen, Slinger Jansen, Paul van Vulpen

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Abstract

    Mobile app providers have access to, and gather, large amounts of personal data. The exact data varies by app provider and is described in lengthy privacy policies with varying levels of transparency. Privacy policies with a low level of transparency hamper users from making educated decisions about the data that they want to share with third parties. In this paper, the Privacy Policy Benchmark Model is presented based on existing literature and applied to a selection of 20 mobile applications and their privacy policies. The Privacy Policy Benchmark Model is used for evaluating the transparency and quantity of data that is collected. The model consists of two aspects: the amount of data mobile app provides collect and the transparency of those privacy policies. The examined providers are transparent about what they collected and how they use it. They are less transparent about other topics such as the location of the stored information and how information is processed after removal, making privacy and usage considerations more difficult for users on those specific matters.

    Original languageEnglish
    Title of host publicationSoftware Business - 9th International Conference, ICSOB 2018, Proceedings
    EditorsKrzysztof Wnuk, Sjaak Brinkkemper
    PublisherSpringer
    Pages43-55
    Number of pages13
    ISBN (Print)9783030048396
    DOIs
    Publication statusPublished - 2018
    Event9th International Conference on Software Business, ICSOB 2018 - Tallinn, Estonia
    Duration: 11 Jun 201812 Jun 2018

    Publication series

    NameLecture Notes in Business Information Processing
    Volume336
    ISSN (Print)1865-1348

    Conference

    Conference9th International Conference on Software Business, ICSOB 2018
    Country/TerritoryEstonia
    CityTallinn
    Period11/06/1812/06/18

    Bibliographical note

    Publisher Copyright:
    © 2018, Springer Nature Switzerland AG.

    Keywords

    • Mobile app store
    • Personal data
    • Privacy policies
    • Transparency

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