Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	Public Branding and Marketing
Publisher	Springer
Pages	207-226
Number of pages	20
DOIs	https://doi.org/10.1007/978-3-030-70505-3_12
Publication status	Published - 2021
Externally published	Yes

Name	Public Branding and Marketing

Access to Document

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title = "Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda",

author = "Ellen Minkman and Vidar Stevens and \{van Voorst\}, Roanne",

year = "2021",

doi = "10.1007/978-3-030-70505-3\_12",

language = "English",

series = "Public Branding and Marketing",

publisher = "Springer",

pages = "207--226",

booktitle = "Public Branding and Marketing",

}

TY - CHAP

T1 - Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda

AU - Minkman, Ellen

AU - Stevens, Vidar

AU - van Voorst, Roanne

PY - 2021

Y1 - 2021

UR - https://www.mendeley.com/catalogue/ceabaf81-d584-3e7e-926d-6c5ea70c6b06/

U2 - 10.1007/978-3-030-70505-3_12

DO - 10.1007/978-3-030-70505-3_12

M3 - Chapter

T3 - Public Branding and Marketing

SP - 207

EP - 226

BT - Public Branding and Marketing

PB - Springer

ER -