Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda

Ellen Minkman, Vidar Stevens, Roanne van Voorst

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationPublic Branding and Marketing
PublisherSpringer
Pages207-226
Number of pages20
DOIs
Publication statusPublished - 2021
Externally publishedYes

Publication series

NamePublic Branding and Marketing

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