Are brand-equity measures associated with business-unit financial performance? Empirical evidence from the Netherlands

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Dutch
Pages (from-to)	645-671
Number of pages	27
Journal	Journal of Accounting, Auditing & Finance
Volume	25
DOIs	https://doi.org/10.1177/0148558X1002500408
Publication status	Published - 2010

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title = "Are brand-equity measures associated with business-unit financial performance? Empirical evidence from the Netherlands",

author = "F.H.M. Verbeeten and P. Vijn",

year = "2010",

doi = "10.1177/0148558X1002500408",

language = "Dutch",

volume = "25",

pages = "645--671",

journal = "Journal of Accounting, Auditing & Finance",

issn = "0148-558X",

publisher = "Greenwood Publishing Group Inc.",

}

TY - JOUR

T1 - Are brand-equity measures associated with business-unit financial performance? Empirical evidence from the Netherlands

AU - Verbeeten, F.H.M.

AU - Vijn, P.

PY - 2010

Y1 - 2010

U2 - 10.1177/0148558X1002500408

DO - 10.1177/0148558X1002500408

M3 - Article

SN - 0148-558X

VL - 25

SP - 645

EP - 671

JO - Journal of Accounting, Auditing & Finance

JF - Journal of Accounting, Auditing & Finance

ER -