advertising as persuasion

B.M. Fennis

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageUndefined/Unknown
Title of host publicationThe International encyclopedia of Communication
EditorsW. Donsbach
Place of PublicationMalden, MA
PublisherBlackwell Publishing Inc.
Pages101-105
Number of pages5
Publication statusPublished - 2008

Publication series

Name1

Cite this