Adapting performance and emotional support feedback to cultural difference

Muhammad Adamu Sidi-Ali; Judith Masthoff; Matt Dennis; Jacek Kopecky; Nigel Beacham

doi:10.1145/3320435.3320444

Adapting performance and emotional support feedback to cultural difference

Muhammad Adamu Sidi-Ali
, Judith Masthoff
, Matt Dennis
, Jacek Kopecky
, Nigel Beacham

University of Aberdeen
University of Portsmouth

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Abstract

This paper investigates adaptation of feedback to learners' cultural backgrounds. First, we investigate how to portray the cultural background of a learner. Second, we present a qualitative focus-group study, investigating how participants from different cultures believe culture affects the kind of feedback given to a learner. Finally, we present an empirical study on how humans adapt feedback based on the cultural background of learners to inspire an algorithm. Our investigations resulted in a set of stories which can be used to reliably portray a person's culture when investigating cultural adaptation in indirect experiments and user as wizard studies. They also provided insights into the adaptations people make to cultural differences.

Original language	English
Title of host publication	ACM UMAP 2019 - Proceedings of the 27th ACM Conference on User Modeling, Adaptation and Personalization
Publisher	Association for Computing Machinery
Pages	318-326
Number of pages	9
ISBN (Electronic)	9781450360210
DOIs	https://doi.org/10.1145/3320435.3320444
Publication status	Published - 7 Jun 2019
Event	27th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2019 - Larnaca, Cyprus Duration: 9 Jun 2019 → 12 Jun 2019

Conference

Conference	27th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2019
Country/Territory	Cyprus
City	Larnaca
Period	9/06/19 → 12/06/19

Keywords

Adaptation
Culture
E-learning
Feedback

Access to Document

10.1145/3320435.3320444

3320435.3320444Final published version, 921 KBLicence: Taverne

Cite this

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title = "Adapting performance and emotional support feedback to cultural difference",

abstract = "This paper investigates adaptation of feedback to learners' cultural backgrounds. First, we investigate how to portray the cultural background of a learner. Second, we present a qualitative focus-group study, investigating how participants from different cultures believe culture affects the kind of feedback given to a learner. Finally, we present an empirical study on how humans adapt feedback based on the cultural background of learners to inspire an algorithm. Our investigations resulted in a set of stories which can be used to reliably portray a person's culture when investigating cultural adaptation in indirect experiments and user as wizard studies. They also provided insights into the adaptations people make to cultural differences.",

keywords = "Adaptation, Culture, E-learning, Feedback",

author = "Sidi-Ali, \{Muhammad Adamu\} and Judith Masthoff and Matt Dennis and Jacek Kopecky and Nigel Beacham",

year = "2019",

month = jun,

day = "7",

doi = "10.1145/3320435.3320444",

language = "English",

pages = "318--326",

booktitle = "ACM UMAP 2019 - Proceedings of the 27th ACM Conference on User Modeling, Adaptation and Personalization",

publisher = "Association for Computing Machinery",

address = "United States",

note = "27th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2019 ; Conference date: 09-06-2019 Through 12-06-2019",

}

Sidi-Ali, MA, Masthoff, J, Dennis, M, Kopecky, J & Beacham, N 2019, Adapting performance and emotional support feedback to cultural difference. in ACM UMAP 2019 - Proceedings of the 27th ACM Conference on User Modeling, Adaptation and Personalization. Association for Computing Machinery, pp. 318-326, 27th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2019, Larnaca, Cyprus, 9/06/19. https://doi.org/10.1145/3320435.3320444

Adapting performance and emotional support feedback to cultural difference. / Sidi-Ali, Muhammad Adamu; Masthoff, Judith; Dennis, Matt et al.
ACM UMAP 2019 - Proceedings of the 27th ACM Conference on User Modeling, Adaptation and Personalization. Association for Computing Machinery, 2019. p. 318-326.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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T1 - Adapting performance and emotional support feedback to cultural difference

AU - Sidi-Ali, Muhammad Adamu

AU - Masthoff, Judith

AU - Dennis, Matt

AU - Kopecky, Jacek

AU - Beacham, Nigel

PY - 2019/6/7

Y1 - 2019/6/7

N2 - This paper investigates adaptation of feedback to learners' cultural backgrounds. First, we investigate how to portray the cultural background of a learner. Second, we present a qualitative focus-group study, investigating how participants from different cultures believe culture affects the kind of feedback given to a learner. Finally, we present an empirical study on how humans adapt feedback based on the cultural background of learners to inspire an algorithm. Our investigations resulted in a set of stories which can be used to reliably portray a person's culture when investigating cultural adaptation in indirect experiments and user as wizard studies. They also provided insights into the adaptations people make to cultural differences.

AB - This paper investigates adaptation of feedback to learners' cultural backgrounds. First, we investigate how to portray the cultural background of a learner. Second, we present a qualitative focus-group study, investigating how participants from different cultures believe culture affects the kind of feedback given to a learner. Finally, we present an empirical study on how humans adapt feedback based on the cultural background of learners to inspire an algorithm. Our investigations resulted in a set of stories which can be used to reliably portray a person's culture when investigating cultural adaptation in indirect experiments and user as wizard studies. They also provided insights into the adaptations people make to cultural differences.

KW - Adaptation

KW - Culture

KW - E-learning

KW - Feedback

UR - https://www.scopus.com/pages/publications/85068038578

U2 - 10.1145/3320435.3320444

DO - 10.1145/3320435.3320444

M3 - Conference contribution

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EP - 326

BT - ACM UMAP 2019 - Proceedings of the 27th ACM Conference on User Modeling, Adaptation and Personalization

PB - Association for Computing Machinery

T2 - 27th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2019

Y2 - 9 June 2019 through 12 June 2019

ER -

Adapting performance and emotional support feedback to cultural difference

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Keywords

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