Active ingredients of science communication impact: A quantitative study at a science festival

M. Strick, S. Helfferich

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

This quantitative survey study aimed to identify active ingredients of a
science festival in The Netherlands. Active ingredients are the elements of
science communication activities that drive the impact on visitors’
knowledge, attitudes, or behavior. Factor analyses of data from on-site
surveys conducted in two different festival years (Total N = 456) revealed
three active ingredients: personal relevance, accessibility, and interactivity.
Furthermore, the analyses revealed two impacts: increased
knowledge/insight and increased familiarity with science. The strongest
predictor of impact was personal relevance, which denotes the feeling that
the festival activities touched on visitors’ emotions and personal life.
Original languageEnglish
Article numberN01
Pages (from-to)1-13
Number of pages13
JournalJournal of Science Communication
Volume22
Issue number2
DOIs
Publication statusPublished - 29 May 2023

Bibliographical note

Publisher Copyright:
© The Author(s). This article is licensed under the terms of the Creative Commons Attribution — NonCommercial — NoDerivativeWorks 4.0 License.

Funding

The authors are grateful to JessieWaalwijk for her help in organizing the study, and to Anne Land-Zandstra andWard Peeters for providing helpful comments on the manuscript. The research was partly funded by the Utrecht University Open Science Programme.

Keywords

  • Public engagement with science and technology
  • Science communication: theory and models

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