TikTokers on Tarte Cosmetics' Latest Excursion Pulled Back the Curtain on Influencer Brand Trips

Press/Media: Expert Comment

Description

If you were one of the lucky influencers invited to makeup company Tarte’s latest brand trip, like TikTok “it-girl” Alix Earle, you’d be staying at a luxurious estate in Turks and Caicos that once belonged to Prince, receiving makeup goodies, and eating meals prepared just in time to satisfy your post-jet skiing hunger pangs. Your fees, accommodations, and schedule would be handled; all you’d have to do is post some Tarte-related content to your hundreds of thousands, or in Earle’s case millions, of followers.

Period16 May 2023

Media contributions

1

Media contributions

  • TitleTIME Magazine article
    Degree of recognitionInternational
    Media name/outletTime
    Media typePrint
    Country/TerritoryUnited States
    Date16/05/23
    DescriptionIf you were one of the lucky influencers invited to makeup company Tarte’s latest brand trip, like TikTok “it-girl” Alix Earle, you’d be staying at a luxurious estate in Turks and Caicos that once belonged to Prince, receiving makeup goodies, and eating meals prepared just in time to satisfy your post-jet skiing hunger pangs. Your fees, accommodations, and schedule would be handled; all you’d have to do is post some Tarte-related content to your hundreds of thousands, or in Earle’s case millions, of followers.
    URLhttps://time.com/6279894/tarte-brand-trips-influencer-marketing/
    PersonsCatalina Goanta
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