Activity: Talk or presentation › Invited talk › Academic
Description
The influence economy is here. In the latest online market shift, marketing budgets are being directed towards social media stars with the biggest following and most ‘authentic’ connections. Influencers are making use of their reach and sway to make a living from promoting products or even developing their own. In October, Euroconsumers’ Start Talking Webinar will discover how the influencer economy operates, what are the possible pitfalls for consumers and how can we secure a safe environment for them. What’s needed to protect consumers from unfair practices in the new influencer world?